A Guide for RGV Small Business Owners
Are you an RGV small business owner looking to make a digital splash? A website is your online storefront, and a well-crafted one can significantly boost your business. Here are ten essential tips to help you create an effective website:
Keep it Simple: Don't overcomplicate things. A clean, easy-to-navigate website is best. Think about how frustrated you can be if you visit a website and you can’t find what you need. You want to make sure that your message is very clear even before someone reads through it.
Mobile-Friendly is a Must: Ensure your website looks great on smartphones and tablets. Most people browse the internet on their phones. If you haven’t updated your website in a while, it is possible that it is not optimized for mobile phones or tablets. We have videos and guides for you in our website artcmcallen.com
Fast Loading Speed: A slow website can drive customers away. Optimize images and minimize unnecessary elements. If an image is too big it can create delays when it’s loading up. People have short attention spans because we are all busy, so before they click away to your competitor, make sure your images are optimized. You can subscribe to our YouTube channel to get more information about it. https://www.youtube.com/@ARTCMcAllen
Clear Call to Action: Tell your visitors what you want them to do: "Call Now," "Shop Now," "Sign Up." Are very important to have because when someone is ready to call your business or buy something, we want to make it super easy for them.
High-Quality Images: Use clear, professional images that represent your business. We mentioned earlier that you want images that are optimized for loading fast, but you want good quality images that have good composition, clear resolution and are attractive. A poorly taken picture sends the message that your business is not professional which creates distrust.
Easy Contact Information: Make it simple for customers to reach you. Include your phone number, email address, and physical address. Not only that, but make sure that you have an email address that is specific to your business. It should match the name and not be a generic @yahoo or @gmail because it reads as your business is doing so poorly that you can’t afford it. Don’t worry! Getting one is very inexpensive and we can show you how. Send us a text 956-483-9557
Secure Your Site: Use https to protect your visitors' information and build trust. If you’ve ever clicked on a site and you get a message from your phone or computer warning you that the site you want to see may be unsafe, it’s because it’s not a protected site. The address should start with “https”. If it doesn’t, your potential customer will click away and think that your business is a scam.
Regularly Update Your Content: Fresh content keeps your website relevant and attractive to search engines. Google and the other search engines are constantly monitoring which websites add new content regularly. If they don’t, they don’t recommend it as often to people when they search for something related to your business or service.
Optimize for Search Engines (SEO): Use keywords related to your business to help people find you online. Keywords are the word markers that you tell Google and other browsers that are associated with your product or service. If they don’t match exactly, they don’t rank your business high on the list. If your business doesn’t appear on the first page of a search, it’s like not having a website at all, because 90% of people don’t look at the second page. If you need help, you can find more information in our video library
Test Your Website Regularly: Check for broken links, errors, and slow load times. Nobody knows the message you want to deliver to your potential clients, so you are the best person to make sure it’s working the way you want it to.
Don't worry if you're not a tech whiz. There are plenty of resources and information on our website artcmcallen.com, our YouTube Channel https://www.youtube.com/@ARTCMcAllen and you can always call us or send us a text at (956) 290-9006 with any questions you have. We have even partnered with NoBizFees.com so you can take credit cards with the lowest or no fees.
Your Vision is Our Mission
It’s no joke! You can get a website designed for free for your small business. Founder of our agency Artie Azuara has implemented a program to help local small business owners obtain a website for free and you can find out all about it at our webpage:
By following these tips, you can create a website that attracts customers, boosts your online presence, and helps your business thrive in the digital age.
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