Public relations (PR) is the strategic practice of managing and shaping the public image of a business, organization, or individual. It involves building and maintaining relationships with the media, customers, stakeholders, and the broader public to create a positive perception and reputation. PR professionals use various tools, such as press releases, media pitches, public appearances, and social media campaigns, to generate favorable media coverage and communicate key messages. The goal of public relations is to enhance credibility, manage crisis situations, and foster trust and engagement with the target audience, ultimately supporting the organization's long-term success.